JSG is the leading authority on go-to-market strategies, channel programs, and channel marketing in the tech space.  We're the trusted partner behind a great many award-winning channel transformations and countless success stories.  

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Channel Solutions

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Planning

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Before we get underway with a new client engagement, we collaborate to arrive a mutually beneficial scope from which to build the future.  Sometimes, this means revamping an existing program that no longer delivers desired outcomes, other times we start from a blank canvas (for example, when an overseas vendor wishes to enter the US market without an established organization on the ground).

 

Our team of channel experts offers decades of combined expertise in channel leadership. As such, we understand firsthand the challenges channel leaders and CRO's face on a daily basis. Our collective experiences and the countless programs we've developed provide a robust foundation to tackle any hurdle for our clients, regardless of whether they are technology vendors, technology solutions or IT distributors, or any of a myriad of partner types (resellers, system integrators, MSPs, marketplaces).

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Programs

 

Our channel programs deliver results you can count on, and we can share case studies of the successes we've been able to generate for our clients. Specific client examples include 27% faster time to sales, 31% sales growth from our social selling programs, 35% growth in traffic and conversions, 47% revenue growth in sales enablement, and 75x return on investment from our channel marketing initiatives. ​​

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These aren't just metrics; they're proof points behind the success of Nasdaq giants and innovative tech startups alike. As our clients will attest, we offer cutting-edge go-to-market strategies, dynamic channel programs to attract the right partners, and forward-thinking solutions that keep you ahead of the pack.

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Marketing

 

JSG has dedicated content development and digital marketing experts, as well as marketing talent for staff augmentation. We are well versed in intent- and account-based marketing, demand-generation campaigns, and a wide variety of fractional marketing resources to help offset talent deficiencies.

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Governance

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Whenever we create new programs or evolve a client's strategy, we take great care to ensure that your program is built with compliance in mind. ​Our governance services provide oversight mechanisms, enforce compliance with partner incentives, and validate critical data to minimize risks. We infuse confidence in your channel's integrity while fostering trust and transparency across your ecosystem.

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Coaching & Communities

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Sales Enablement

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We have delivered our sales enablement programs to over 5,000 quota carrying individual contributors and sales managers. Our program facilitates a solutions-centric 12-step consultative selling process. We also offer baseline assessments to establish competency and performance metrics for each seller in order to develop the right individualized coaching and development initiatives.

 

Leadership Development

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Our leadership development programs equip your teams with the skills, knowledge, and confidence to excel in today's tech landscape. Through education and coaching, we cultivate leaders who drive results, inspire their teams, and adapt to evolving challenges. We infuse a culture of excellence and innovation.

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Leadership Network

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Our Advancing Leadership Network (ALN) is aimed at supporting aspiring women in the channel, in an effort to help them break through the proverbial glass ceiling, to land executive and board level positions in tech firms. We offer four tiers of membership to help support these talented women with education, networking, and access to the industry's most prominent minds.

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Communities

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At JSG, we also understand the power of strong communities. From shaping your company's voice to fostering engaged, revenue-producing partners and loyal brand advocates, we help you create communities that thrive. ​ 

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#SaveTheChannel

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Since our inception, JSG's tagline has always been Ctrl. Alt. Compete.

• Control your environment

• Alternate your approach

• Compete to win

 

Our current mission is to help #SaveTheChannel. Our channel solutions average double-digit increases in channel revenue following launch of a new program. ​If you'd like to revolutionize your go-to-market, foster partner communities, and achieve extraordinary growth, please contact us.

 

Let's see what's possible for your business.

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