Our team has hundreds of years of technology channel go-to-market leadership experience. We’re very selective with the people who join our team. We care deeply about what we do and the impact we have on our clients and communities. We look for people with the same passion and energy.
I have over two decades of experience building, optimizing, and evangelizing channel programs and go-to-market strategies. To my delight, I earned 5-Star Channel Program Awards at Motorola, Verizon, and Cisco EMEA and am the holder of lots of industry awards. In 2019, I was honored to be named Channel Influencer of the Year by Channel Partners, and Analytics Insights dubbed me both a Top 10 Women in Technology and Top 10 Most Impactful Women in Technology for 2020.
Prior to JS Group, I served as EVP and CMSO at Office Depot, where I led a major transformation to drive traction in IT services. I was the Chief Channel Executive and Chief Marketing Technologist Verizon Business from 2012 to 2017, and Vice President of Verizon Wireless’ Business Solutions Group from 2010 to 2012. Additionally, I ran the channel organization for Motorola Enterprise and Government.
I am absolutely passionate about the advancement of women in the technology and telecommunications channel. In 2017, I founded the not-for-profit organization Tech World’s Half to address the issue of women dropping out of technology. I’ve been lucky enough to coach, mentor and counsel hundreds of amazing women in the industry to success and am regularly called upon to speak about empowering and advancing women in the technology industry.
A native of the Netherlands and holder of a master degree in international business from the University of South Carolina, I bring a global perspective to JS Group’s client engagements. I thrive creating complicated forecasting spreadsheets that make my colleagues’ heads spin and lead to methodical, strategic sales growth for clients. I have held sales leadership positions for Cisco, AT&T, Arrow Electronics, and Avaya, where I played an instrumental role in the company’s restructure.
As an executive, entrepreneur, and consultant, I understands what it takes to deliver competitive performance and double sales growth. I love to manage complex client relationships, complex sales and revenue forecasting models, and complex routes-to-market strategic planning.
As CCO of JS Group, I develop and consult on channel strategy for vendors, carriers, distributors, partners, and startups looking to expand into the indirect sales channel. I am a partner advocate, veteran content creator, and channel community-builder. I believe in the power of storytelling as a way to make friends—and customers—of strangers. As senior content director for Channel Partners and Channel Futures, I was responsible overseeing the strategic content direction for Informa Tech’s channel media, events, market intelligence, and communities.
I took over the long-running MSP 501 awards program in 2018, leading it to more than 40% growth in three years. I developed Channel Futures’ Market Intelligence and Channel Educational Series initiatives, and was responsible for programming two of the largest channel events in the world, Channel Partners Conference & Expo and Channel Partners Evolution. I’ve been lucky enough to create content strategies for SaaS providers, hardware vendors, software providers, technology angel investors, media outlets, and industry-leading events. Partners first—always!
As COO of the JS Group, I make sure we can delivering the ultimate client experience: clients that are delighted with the work we do and that our team of professionals has what they need to make it happen. In addition, I am the queen of all things channel marketing – marketing to channel partners, and through channel partners is my idea of fun! From identifying the right target to crafting a unique message platform and driving demand, I will lead the process and produce strong, measurable results. Our motto of #savethechannel is the ultimate #growthhack – a strong and engaged channel is the ultimate growth weapon.
My experience spans the world’s leading organizations. Executive global marketing positions with Ameritech, Motorola, Zebra Technologies helped me grow as a professional and continue to evolve my craft. Creating marketing organizations in venture-backed start-ups provided me the opportunity to become a lean, mean marketing machine. While most of my experience is in telecom and technology, I have worked across many vertical markets, including manufacturing, supply chain, retail, hospitality, education, healthcare, and government.
I started my educational career in history while working part time managing social selling campaigns for SMB technology channel clients. After undergraduate adventures at the University of Maine and Centenary College, I completed my MA at Drew University in 2015 followed by my Doctorate in 2020. My specialization was holocaust and genocide studies, photo history, and research methods. I was a community college professor for two years before formally joining the tech industry as JS Group Executive Director of Social Media and Digital to apply my unique experience in research methods, analytics and communications to social media and marketing innovation.
I manage the social media influence and social selling strategy for dozens of technology firms big and small and I am well known for my ability to create influencers and drive demand in a #digitalnormal world. I have redefined social selling lead generation by focusing on how to move from lead identification to sales qualified leads in a digital world. I often say, “if it isn’t shareable it isn’t real and it won’t result in a lead”.
I reside in Northern New Jersey, love Game of Thrones, Star Wars, video games, history and of course social media.
When people ask me to describe what I can do for them, I define my capabilities in terms of a “mosaic.” I am a former CPA, a pioneer for new telecom markets in Latin America, a veteran of multiple high tech joint ventures and start-ups, and a warrior for effective business process improvement and understanding the true needs of what clients and key stakeholders really need. So essentially I’m a Six Sigma, bean-counting road warrior with a passion for actually listening and offering direct, candid constructive advice even if it hurts your feelings.
I bring the clear customer insights, business decision rationalization and operating process improvement rigor to the broader JSG team mosaic of talents.
Over the last 18 years, I led and built a highly successful technology solutions company with a blue-chip customer list of Fortune 500 companies and ISVs. I drove triple digit revenue growth in key areas of the business including overall company sales, key channel and ISV partnerships, hybrid cloud solutions, SaaS/CSP/MSP offerings and new lines of business. I have served on industry councils for major OEMs, including 8 years on the IBM Global Business Partner Advisory Council, helping to set strategy and tactics for channel growth. I developed collaborative partnerships with IBM, Lenovo, Cisco, Dell EMC, HPE, VMware, RedHat, Actifio, and numerous global ISVs. Under my leadership, Datatrend achieved industry-wide recognition.
I lead the project management team at JS Group—essentially, I help keep the trains running on time. Every team needs a dedicated individual who knows how to lead a project and deliver despite the obstacles that may be in way, and I like to think I am that person. My responsibilities include leading project teams for vendor clients, managing events, and engaging with clients to determine needed outcomes and results.
I’ve organized and participated in numerous industry events, organized marketing outreach, and organized many projects to increase productivity and ensure on target results for JS Group. I’m dedicated to managing our JS Group teams using technology and our proprietary program framework architecture to drive outcomes that matter across the business.
I am a tech industry vet, with over 15 years of experience in B2B, supporting the channel. My love of learning and development and all things digital was born many moons ago during my first sales training. I’ve carried that passion through various roles in marketing and operations. Now I’m supporting JS Group clients and ensuring learning isn’t just retained, but actually creates behavior change and drives tangible results.
I am the founder and president of Ridge Innovative. I have over 25 years’ experience as a trusted advisor to my clients, with a laser focus on using technology to ensure they achieve their business outcomes. In addition, I create programs for developing channels, leadership, team selling and one on one professional coaching. My passion is delivering the best business outcomes to my clients in terms of technology, strategy, project management and cost.
I bring over 25 years of experience to the JS Group, having worked for both companies selling channel tech and leading organizations leveraging the technology to manage large channel eco-systems. I brings International experience to the table, having led large organizations worldwide, including lengthy stints on the ground in Italy, Sweden, and the UK. Before joining JS Group, I was Vice President of Marketing at 360insights, the world’s largest channel incentive provider.
I’m a serial entrepreneur who has started several successful businesses. Early in my career, I led a marketing services business through accelerated growth from $25m to $175m over four years. During that time, I helped build the first Through-Channel Marketing Automation solution to support an automotive manufacturer with its dealerships in North American.
I am the director of Social Media Analytics at the JS Group. I am experienced in data analytics with a demonstrated history of working in the management consulting industry. I strongly advocate for emotional intelligence and as such, I am a student of the human condition and well-versed in psychology which I implement in my professional life. What people don’t know about me is I am a certified paralegal with aspirations for corporate digital law. If you aren’t practicing social selling someone else is going to win the business.