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Barb Goworowski
Apr 232 min read
The Co-Selling Code
B2B Marketing's Role in a Synchronized Sales Dance In the high-stakes world of B2B marketing within the technology and telecom sectors,...
Barb Goworowski
Apr 162 min read
The Power of Intent-Based Demand Generation
In the ever-evolving landscape of technology and telecom, staying ahead of the curve is not just a goal but a necessity. As we navigate...
Janet Schijns
Apr 102 min read
Long Tail 101 (part 2)
Welcome back folks. In our previous blog, we explored the potential held by your small partners – those not quite at the forefront of...