Transformative Strategy > evolve & grow
JSG is the leading authority on go-to-market strategies, channel programs, and channel marketing in the tech space. We're the trusted partner behind many award-winning channel transformations and countless success stories.
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Our ecosystem philosophy is built on embracing the #DigitalNormal, focusing on simplicity, agility, a partner-first approach, and a strategic, automated take on program management.
We apply a holistic approach, which covers everything you need to optimize your indirect routes to market, starting with the right go-to-market strategy, an appealing program framework, partner-facing collateral, effective demand generation solutions, with industry-leading partner recruitment and on-boarding services, up to and including audits and governance.
Whether you're looking to fine-tune your strategy, update your program, ramp up sales, or recruit and on-board partners, we've got you covered. ​From Fortune 100 giants to the most innovative startups, our client roster is as diverse as it is prestigious.
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​JSG Capabilities​
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We enable our clients to navigate complexity in channel ecosystems and thrive regardless of relentless tech innovation, shifts in client demographics, an evolving buyer journey, and emerging channel models.
Our channel programs deliver results you can count on, and we can share case studies of the success we've been able to generate for our clients since 2018, for example:
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$6B in net new funnel generated for our clients in FY25
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35% traffic growth and conversions through AI GEO acceleration
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47% revenue growth through sales enablement and social selling
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75x return on investment in our channel marketing programs ​​
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These aren't just metrics; they're proof points behind the success of Nasdaq giants and innovative tech startups alike. As our clients will attest, we offer cutting-edge go-to-market strategies, dynamic channel programs to attract the right partners, and forward-thinking solutions that keep you ahead of the pack.
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As businesses evaluate existing and emerging routes to market, JSG's Market Action Planning practice delivers actionable tactics which can be implemented at market speed. Our team of channel experts offers decades of combined expertise in channel leadership across a myriad of industries.
As such, we understand firsthand the challenges channel leaders and CRO's face on a daily basis. Our collective experiences and the countless programs we've developed provide a robust foundation to tackle any hurdle for our clients, regardless of whether they are technology vendors, technology solutions or IT distributors, or any of a myriad of partner types (resellers, system integrators, MSPs, marketplaces).
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JSG offers cutting-edge channel marketing and AI-supported demand generation programs. We have a comprehensive suite of marketing solutions aimed at driving growth while optimizing marketing ROI.
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JSG has dedicated content development and digital marketing experts, as well as marketing talent for staff augmentation. We are well versed in intent- and account-based marketing, demand-generation campaigns, and a wide variety of fractional marketing resources to help offset talent deficiencies.
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JSG has developed several Sales Enablement programs to help improve channel sales performance. We conduct baseline assessments to establish competency and performance metrics for each seller in order to develop the right individualized coaching and development initiatives.
We have delivered our home-grown sales enablement programs to over 5,000 quota carrying individual contributors and sales managers. Our home-grown Sales$marts program facilitates a solutions-centric consultative selling process. In addition, we've pioneered a groundbreaking Social Selling curriculum.
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Whenever we create new programs or evolve a client's strategy, we take great care to ensure that each program is built with compliance in mind. ​Our governance services provide oversight mechanisms, enforce compliance with partner incentives, and validate critical data to minimize risks.
JSG audits deliver insights that strengthen the channel’s foundation, by mitigating risks and infusing transparency. This empowers our clients to build stronger partner relationships and sustain long-term growth while fostering trust and transparency across their ecosystem.​​
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​JSG Programs​
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The AI Accelerator Program combines decades of sales and marketing expertise with the power of AI to turn buyer intent into measurable pipeline growth. It's a hybrid model where JSG experts guide intelligent automation to help identify, engage, and nurture in-market buyers. As would-be prospects signal 'intent', we nurture them into potentially viable leads. ​As a result, we deliver more authentic conversations, better-qualified opportunities, and faster pipeline growth.
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Generative Engine Optimization (GEO)
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JSG's Generative Engine Optimization (GEO) program focuses on improving how content appears and performs within AI-generated responses (versus traditional search engines). Instead of trying to rank higher on Google search results pages (traditional SEO), we ensure that AI assistants (like ChatGPT, Gemini, Copilot, etc.) choose, reference, and summarize your content when answering user questions.
In an increasingly gen-AI dominated environment, it's imperative that the bots and agents can find you. Our GEO program helps you to ace the AI-discovery process, which is the first step in driving demand.
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JSG's Social Selling curriculum empowers technology sellers and channel partners to build a standout digital presence, engage decision-makers authentically, and generate qualified leads through LinkedIn, Reddit, Google, and similar digital watering holes for prospective technology buyers.
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Five years ago, those same buyers spent 61% of their time with a seller to discuss solutions; today, that percentage has dropped to 14% on its way to single digits. Time to upskill the digital-first competencies of your sellers. We combine virtual workshops with expert coaching, real-world examples, and proven frameworks from JSG’s extensive engagements with leading technology companies.
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​JSG Partner MDF Solutions ​
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JSG has crafted several pre-approved MDF packages for partners, which are supported financially by our sponsoring vendors, geared towards delivering better demand generation tools for the channel.
These offers are both financed and strongly endorsed by our vendor clients, given their successful previous outcomes and proven results in partner ecosystems, yielding unrivalled marketing ROI.
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Our current portfolio of MDF-able offers includes our AI Accelerator Program, the Generative Engine Optimization (GEO) program, and our celebrated Social Selling Program which has been evolved to keep pace with changes in buying behavior and AI search.​
If you're a partner looking to grow your business and you're not quite sure how best to invest your MDF to get the best bang for your buck and the highest marketing ROI, please get in touch with us (there's a form in the MDF section or you can email us at info@jsgnow.com).
Similarly, vendors who would like to better understand how to craft a curated portfolio of pre-approved MDF offers should not hesitate to contact any of our senior staff members to discuss how best to go about delivering value to their channel ecosystems in 2026.
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Ctrl. Alt. Compete.
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Control your environment
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Alternate your approach
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Compete to win
Let's talk - find out what's possible for your business.
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